What is WakeSista
In 2012 KiteSista Magazine was born as a response to the growing misrepresentation of females in the industry by brands, media and the riders themselves as they believed a growing pressure to please sponsors in a small but fast growing sport was their greatest chance of success off the water.
KiteSista connected immediately with the riders and the rider run brands and did our best to promote their positive actions, push their media into the spotlight and support them at events. It was this support at events which really turned a page for us, realising riders were getting almost no coverage at competitions and a lot of the audience were walking away when it was the girls time to compete, which unbelievably was also being reflected in the commentary on live feeds at the time.
These girls were risking everything to show what their hard work and training had achieved and because it wasn’t as much of a spectacle as the boys, they were being ignored.
This is not new, it happened in snowboarding at the beginning, a lot of girl skateboarders will testify that it is STILL going on (which contributes to the strength and character of female led skate crews and media) and as was made very clear to us this weekend, it is still going on in Wakeboarding.